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Adam Karwoski is the founder and “Social Intelligence Officer” at Social Brand U, LLC. Social Brand U is a social media strategy and marketing consultancy that focuses on leveraging the power and reach of Social Media within Higher Education to increase student enrollment, increase alumni participation, improve the student quality of life and build the college or university brand, online. Adam was born in California, raised in New Jersey, attended study abroad programs in Seville, Spain and Costa Rica and graduated with a BA in Criminal Justice from Florida State University.His corporate career spanned 20 years in the mobile technology industry with AT&T Mobility & Nokia USA. He served on the senior leadership teams at both companies and was responsible for the overall growth and customer satisfaction of his respected region. He is the author of a new book, TAKING THE MYSTERY OUT OF SOCIAL MEDIA and is a professional speaker on the topic. He’s been published in Social Media Marketing Magazine, Smartbrief Business Magazine, Socialnomics and American Marketing Association. He’s an active member of the National Speaker Association, the Public Relations Society of American, Wireless Technology Forum and Atlanta Telecom Professionals. He is a coach/mentor at Royal Family Kids Camp for neglected and abused foster children.”